The Teeny Corporate Video Portfolio
Here are a few of the favorite corporate projects that CLAi have created or been involved with… that aren’t under an NDA
Over the past 25 or so years CLAi have produced many hundreds, maybe even thousands, of video and film programs that fall into the general area of Corporate Videos. These have been for companies as varied as IBM, Boeing and Renault all the way down to tiny “one man with an idea” startups, and everything in between.
Some have been million dollar plus collections of 35mm film pieces to provide both the smoke and mirrors and the technical details of a new airplane or major international car launch, others have been mid-budget brand identity or style videos for mid size companies re-inventing themselves or rolling out a new product line, and some have been simple mini-documentary style stories around a client testimonial or project synopsis.
What most have in common is that they fully use several of our greatest strengths – our ability to see the story that needs to be told from a brief full of nothing but facts; to clearly analyze the impact it can have from the perspective of the target audience and constantly evolve this analysis to hone our targeting; and then to tell that story accurately and effectively through documentary or narrative; and combine this storytelling with the highly crafted imagery and design integrity that comes from my years on the London advertising and marketing agency scene.
We do all of this in a way which puts all of your budget into the production, and not into covering ongoing overheads. We do this through our very deliberate company structure to stay small and be able to scale to whatever is needed on any project, while owning 95% of the equipment necessary to execute most projects so as to have flexibility on budget and production timeline.
Most of these pieces have been produced by CLAi, but some have just used part of our production arsenal – which is always an option: scripting and design, directing, videography and cinematography, editing, color grading, sound design, animation and mastering. If you click on the image link it will take you to the video and a fuller explanation of all of this good stuff.